Beauty, but make it real
Hi, I'm Maddie. I'm a Hanoi girl who loves makeup, skincare, and everything related to beauty and styling.
I've worked with cosmetics for over five years, selling makeup and beauty products and occasionally doing makeup for others. Over time, I've learned a lot—not just from using products myself, but also from seeing how they work on different people. Every day, I hear real feedback from customers and see what truly works in real life.
I have oily skin and live in a hot, humid climate, which means I'm very picky about what I use. If a product can survive sweat, shine, and long days here, it usually earns my trust. This plays a big role in how I test and judge makeup and skincare.
I'm also trans, and beauty has always been more than just products to me. It's about confidence, identity, and walking out the door feeling like myself, on my own terms.
In my free time, I test products, film lip syncs, and share what's worth your time and money.
What I'm About
Real-World Product Picks
I'm surrounded by makeup all day, so I'm picky. I pay attention to formulas, wear, texture, and what actually looks good in real life.
Honest Reviews
If it's overhyped, I'll say it. If it's a hidden gem, I'll say that too. No fake enthusiasm. No pretending everything is "iconic."
Makeup That Feels Like You
Beauty should support your vibe, not replace it. I'm into looks that feel confident, clean, and a little mean-girl when the mood is right.
No Gatekeeping
I share what I use, how I use it, and what I'd skip. If I can help you avoid wasting money, that's a win.
My Story
I'm from Hanoi, and I've had a passion for beauty and makeup for as long as I can remember. Not in the "perfect influencer" way. More like the "I'll stay up too late trying a new lip combo" way.
Working in a makeup store means I see trends up close. I watch what people actually buy, what they return, what they repurchase, and what they love after the hype dies down. That's the stuff I bring into my content.
And yes, I'm a movie girl. Give me that mean-girl energy. Mean Girls and Jennifer's Body are basically a personality trait. That vibe shows up in my posts: playful, confident, a little sharp, always fun.
My Content Vibe
- Makeup is supposed to be fun, not stressful.
- Confidence beats perfection. Every time.
- Trends are cute, but only if they work on real skin in real light.
- Lip sync videos are therapy. Don't argue with me.
- A good beach day fixes almost everything.
When I'm Not Working
If I'm not at work or editing, I'm probably doing one of these: rewatching a comfort movie with villain energy, planning my next lip combo, or daydreaming about the beach. The beach is my reset button.
Follow Along
I'm most active on TikTok, where I post lip syncs, product picks, quick reviews, and get-ready-with-me moments. Instagram is where I share more day-to-day and beauty snapshots.
Work With Me
I'm open to partnerships that make sense for my audience and my vibe. If you want to collaborate, head over to the contact page and tell me what you have in mind.
Quick note: I only promote products I genuinely like and would recommend even if there was no deal attached.